Stories

The True Beauty of Backstage by Just Loomis

Just Loomis, Helmut Newton’s longtime assistant has captured the true beauty and art of backstage. Now backstage has been reduced to simply ‘content’, gutted and served cold by every Tom, Dick, and Harriet going, it is so, so glorious to see the real deal. The pulsating, amazing fashion scene documented since the 80s in Milan, Paris, Rome, New York, and Los Angeles. Just’s fascination in the secret beauty of the world of fashion behind the scenes and its adrenaline hi-energy is clear and is now a book suitably titled ‘Backstage’. It provides insight into Loomis’ years of working backstage who “wanted to capture the models working, not posing… they were so beautiful in motion.” Thank you Just, a timely reminder that there is real beauty in truth.

Photography JUST LOOMIS

 

 

“It was like discovering a world of secret beauty. . .” I am absolutely convinced that there is a raw and sensual energy backstage. A feeling happens when the pounding of the music mixes with the physical movement of the models and the mysterious reflections of their faces in the mirrors. The girls are transformed into archetypal women. There is an intoxicating thrill of being close to the model, I react instinctively.”

— Just Loomis

 

 

 

 

 


BACKSTAGE BY JUST LOOMIS
BEST PHOTOGRAPHY BOOK WINNER NEW YORK BOOK SHOW 2019
ART DIRECTION NICOLE SEGEL
PUBLISHED BY HATJE CANTZ, BERLIN