Obsessions

Chrome Hearts

Skid Row circa 1988 – motorcycle enthusiast Richard Stark sets up a small shop selling self-made leather riding gear, names it Chrome Hearts and soon finds himself outfitting the likes of the Sex Pistols. Beauty Papers talks to momma Stark Laurie Lynn and daughter Jesse Jo about their new range of luxury perfumes, available exclusively at Selfridges.

BEAUTY PAPERS BESPOKE

Beauty Papers: What was the last beautiful thing you saw?
Laurie Lynn Stark: A volcano in Stromboli by the sea, five days before the massive eruption. I was with my two beautiful girlfriends and my godson.
Jesse Jo Stark: A photo of my friend dancing with the sky.

BP: What was the inspiration behind the fragrance collection?
LLS: We just wanted for these fragrances to feel like home to us. We love to entertain and our favourite way to spend time together is inviting all of our friends, family and pets over to our home in Malibu to cook together, garden, make music, dance, surf . . . and these fragrances are meant to bring those feelings and memories to life. They are very personal scents to us.

BP: Tell us about how you developed +22+ and +33+.
LLS: It began as a personal thing for me. I really just wanted to create something for myself to wear every day and burn in my home. Of course, Chrome Hearts is my life and the lines inevitably blur so it evolved into something we worked on as a family for our family business. It happened to be the right time and right project to involve our teenage children in – something they could learn from with us – since they both are entrepreneurs of their own – and it allowed us to show them the journey of creating something new.
FBS: It was really important to my parents that they asked my twin brother and I what our opinion was every time they took a new step: the scents, the packaging, the campaign planning.

BP: Describe each sent in three words.
LLS: 22 is flirty, sexy, lingering & 33 is hypnotic, mysterious, unidentifiable.
JJS: For both scents I’d say sexy… familiar… love.

 

 

“My mom was always mixing oils when I was growing up. To me, these are both strong memories of her – the teas, oils, flowers she brought in from her garden, things she collected from our family holidays and kept in her room to mix up for us.”

BP: For both of you, what is the scent that evokes your strongest memory?
JJS: 33 reminds me of my dad around 5am, lighting incense in his office when I was a little girl.
FBS: My mom was always mixing oils when I was growing up. To me, these are both strong memories of her – the teas, oils, flowers she brought in from her garden, things she collected from our family holidays and kept in her room to mix up for us.

BP: Take us through your beauty routines.
LLS: My current beauty routine includes a lot of pure essential oils. Some of them I make from my garden: absolutely no chemicals.

What are each of your current make up / cosmetic kit heroes?
LLS: Coconut oil is my go-to for everything. I use it everywhere.
JJS: Egyptian Magic!

BP: What does the word glamour mean to you?
LLS: It means naturally flawless.

BP: What is your first memory of glamour?
LLS: My mother putting on lipstick. And watching Cher backstage, getting dressed for a show.
JJS: My mom putting on lotion after she had just bathed. I always loved watching her get ready, I thought it was the most beautiful thing.

BP: What is the future of glamour?
LLS: Definitely returning to a less is more vibe.

BP: Living, dead, real or imaginary … who has the best hair and make-up look?
LLS: My daughter, Jesse Jo has the best makeup and forever in my heart, Oribe always had the best hair and did the best hair.


The Chrome Hearts perfume range is available exclusively at Selfridges