German photographer Daniel Sannwald is a shooting star on the new pop photography scene. His current book, Spektrum, collects the best works of recent years.
Words JOHN WILLIAM
Presentations fluctuating between hyperrealism and science fiction: Daniel Sannwald skillfully switches from one medium to the next—from analogue to digital, from film cameras to the iPhone, from collage to painting. The German photographer works for magazines such as Dazed and Confused, i-D, PoP, Arena Homme+, and Vogue, and he’s regarded as one of the top fashion photographers on the contemporary scene. His current book, Spektrum, collects the best works of recent years.
Berlin, November 28, 2017 – Daniel Sannwald’s (*1979) pictures are magical, surreal, and colorful. Besides his work for renowned international magazines, he has also produced numerous music videos and record covers for artists such as M.I.A., John Legend, Rihanna, and Woodkid. The 38-year-old doesn’t choose his jobs for prestige, even though his client list reads like a Who’s-Who of the fashion world. Instead, his decisions are based upon artistic challenge and concept. Besides wanting to be artistically inspired, Sannwald’s way of dealing with various media and technologies is also characteristic of him: whether analogue or digital, the choice of medium must be appropriate for the idea.
Sannwald grew up in Munich, studied art at the Academy of Antwerp, and lived for a while in Bangkok and Yogyakarta. His inimitable signature quickly brought him international attention. Now based in London, Sannwald realizes his visual concepts cinematographically and humorously. He constructs, plays, and creates surrealistic, narrative works in imaginative ways, bringing refreshment to both the fashion and art worlds alike. Driven by the desire to surprise himself, Sannwald succeeds in never standing still and always creating something new.
Spektrum is an artists’ book that gathers Sannwald’s best work from recent years. On 128 large-format pages he and the art director Nicolás Santos let loose an impressive array of colours.