Millennial Pink Perfection

Stepping into the florists on a late May morning, the invigorating scent of freshly cut flowers intermingled with the dry musk of uprooted soil. That distinct ‘almost’ smell of ice cold water on a summer’s day. Capture that, and you’re not far off the opening notes of Gucci Bloom.


Remove the lid and your hit with a literal blossom of creamy tuberose, iris and jasmine notes. If not the florist, then the powdery base of these white flower’s fragrance will definitely take you back to your grandma’s favourite perfume, only to dry down into to an airy, intoxicating scent.

But the longer you spend with the fragrance, the less it resembles a cut bouquet from your local florist – more a hedonistic party with your pals Dakota Johnson and Hari Nef. Gucci Bloom captures the decadence of the glamorous ad; all floral ball gowns and falling through a flourishing garden of wildflowers.

Since Alessandro Michele took to the helm as Gucci Creative Director in 2015, he has become the man that can do no wrong, and this, his first fragrance launch for Gucci in partnership with perfumer Alberto Morillas, is no exception to the rule.

The pair offer up a bloom packed scent housed in a bottle of Millenial pink perfection; a slick, modern vessel

of delicious proportions graced with the gucci logo and chunky key line in black.

. Coupled with the vintage style floral print box, the packaging, like the fragrance, is retro-inspired but completely modern, the dream addition to your bathroom shelf.

The woody orris root base prevents Bloom from becoming overly feminine; this slightly sharp, musky scent is a floral fragrance for even the flower-averse, and is sure to become a modern classic.

Available at gucci.com

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